“In real life, strategy is actually very straightforward. You pick a general direction and implement like hell.”

– Jack Welch*

*Quote from Winning (Welch & Welch, 2005, p. 165).

*Quote from Winning (Welch & Welch, 2005, p. 165).

Welch, J., & Welch, S. (2005). Winning. HarperCollins Publishers.