“The organization must learn to think of itself not as producing goods or services but as buying customers, as doing the things that will make people want to do business with it.”
– Theodore Levitt
Powered by Just another quote
This website contains research material by Thomas Mejtoft. The research is within the area of institutional arrangements and strategic issues, with a focus on vertical integration and cooperation, in small- and medium sized firms. The research is closely related to my field of expertise - media technology, marketing and business strategy. The purpose of this website is to distribute original research material to organizations and individuals interested in the area.