“Strategy means making clear-cut choices about how to compete. You cannot be everything to everybody, no matter what size of your business or how deep its pockets.”
– Jack Welch
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This website contains research material by Thomas Mejtoft. The research is within the area of institutional arrangements and strategic issues, with a focus on vertical integration and cooperation, in small- and medium sized firms. The research is closely related to my field of expertise - media technology, marketing and business strategy. The purpose of this website is to distribute original research material to organizations and individuals interested in the area.