Vertical Integration and the Commercial Printing Industry
The paper Vertical integration and the commercial printing industry has been presented 2010-06-03 at the IX World Media Economics and Management Conference […]
The paper Vertical integration and the commercial printing industry has been presented 2010-06-03 at the IX World Media Economics and Management Conference […]
A summary of the paper Print as a Channel for Relationship Marketing has been published in the latest edition (4/10) of the […]
My deepest gratitude to Grafiska Företagens Stipendiestiftelse, for providing funds for visiting and presenting papers at the World Media Economics and Management […]
I delivered a speech on the use of CRM in the printing industry at Mid Sweden University’s Annual ROND Conference 2010-03-16. The […]
The paper Vertical integration and the commercial printing industry, written together with Magnus Viström, has been accepted for presentation at the IX […]
The paper Print as a Channel for Relationship Marketing was noticed in the latest edition of The Swedish Graphic Companies’ Federation (GFF) […]
Slides from the presentation held at the ANZMAC 2009 Conference in Melbourne 2009-12-01 are available under Resources.
Slides from the presentation held at the ANZAM 2009 Conference in Melbourne 2009-12-03 are available under Resources.
The paper Competitive and Flexible Company Structures using Vertical Integration and Cooperation: Empirical studies of the Commercial Printing Industry has been presented […]
The paper Print as a Channel for Relationship Marketing: A Study of the Swedish Printing Industry has been presented 2009-12-01 at the […]